Background | The making of the website

We are excited to launch the Arts in Health Netherlands (AiHN) website! Our graphic identity, our publications, and our website were all developed with the Den Haag design agency JUST. 

The idea of participation inspired the design process. “Arts in health there is a whole continuum of practices, and participation is key to them all,” says AiHN Director of Science and Education Ferdinand Lewis. “Participation is what makes creativity good for you, when you say ‘Yeah, okay, I’ll jump in, I’ll try that.”  

But how to design with that core idea in mind? “We knew we needed professional design, but we needed to find designers who understood the participatory spirit of arts in health”, Lewis adds. 

After a long search process Just was chosen, but they were the clear frontrunners. “These are experienced designers with serious corporate clients, but they also have this commitment to the public interest,” Lewis says. “Plus, everyone on the team was quite passionate about how arts in health works, and how to embody it, especially in the website.”

The team concluded that the experience of using the website, for instance, “Should not be only about consuming information” according to designer Tizian Fendt, “but instead should be like participating in a conversation”. The website design invites its users into the participatory experience of drawing on the landing page, of interacting with the page layout and color palette, and organising information in ways that are most useful to the user. The website also rewards inquisitive users with what Fendt calls “easter eggs” ––like the ticklish AiHN logo–– that reward curiosity. 

“The field of arts in health is a balance between healthcare and art,” Lewis suggests. “But the balance point is active participation, which is what the website tries to embody.”