Background | The making of the website

We are excited to launch the Arts in Health Netherlands (AiHN) website! Our graphic identity, our publications, and our website were all developed by the Den Haag design agency JUST. 

The idea of participation inspired the design process. “Arts in health is a whole continuum of practices, and participation is key to them all,” says AiHN Director of Science and Education Ferdinand Lewis. “Participation is what makes creativity good for you, when you say ‘Yeah, okay, I’ll jump in, I’ll try that.”  

But how to approach AiHN’s identity and website with that core idea in mind? “We knew we needed professional design, but we also needed to find designers who understood the spirit of arts in health”, Lewis adds. 

After a long search, the design firm JUST was chosen. “These are experienced designers with serious corporate clients, but they also have this commitment to the public interest,” Lewis says. “Plus, everyone on the team is quite passionate about how arts in health works, and how to embody it.”

The team concluded that the experience of using the website, for instance, “Should not be only about consuming information” according to designer Tizian Fendt, “but instead should be like participating in a conversation”. 

The website design invites its users into the participatory experience of drawing on the landing page, also interacting with the site’s page layouts and color palette, and organising information it is most useful to the user. Fendt adds that the website rewards inquisitive users with ‘easter eggs’ ––like the ticklish AiHN logo. 

Lewis concludes, “The field of arts in health is a balance between healthcare and art, and the balance point is active engagement. The feel of the website is an invitation to experience a bit of that.”